International Auction House Franchise - Luxury Real Estate Brokerage Website

The Client needed a new luxury property website to align with their franchise partner, a well known international auction house and real estate brokerage.

Therefore it was required to make a complete redesign of their current website while respecting the global brand design guidelines provided by their franchise partner.

In addition to website presentation, it was crucial for them to have database and CRM in WordPress and a software solution that relied on the latest technologies in web development to gain a competitive advantage in their industry.

Client Requirements:
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- Modern, intuitive, and aligned website with the franchise partner global brand design guidelines
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- Responsive, fast loading and secure website

- Integration with WordPress for intuitive and easy to update property database and CRM and 3rd party services for additional services

I served as a Project Manager at first helping fellow designer to communicate with Client, due to my previous vast experience in Real Estate sector, which was very helpful in delivering fast design solution.

After analysing the global brand design guidelines provided by Client we designed the complete visual redesign of the website, firstly web and then responsive for mobile and tablets, using only their Typography and Colour palette. Colleague designer started the design process and I completed other iterations an responsiveness while keeping some components and designing a lot of new ones as per Client's request. All the components were custom made, as well as several but not too many animations.

After several iterations, until the Client was satisfied with the results, we changed and modernised the design also watching over functionality as well since the website should be loaded fast, and all the new features and progress was checked with the dev team in order not to overburden the loading of the site.

When the design was completed, the development started and I also worked side by side with the developer and performed few design reviews, in order to get results that are as similar to design as possible, and also helped in preparing the WordPress backoffice - necessary fields, filters etc.

WordPress offers great extensibility through plugins, and the Client has previously used it for the property database so it felt easy to take over the new admin panel after the demo. Integration with third-party services was an easy task for developers as well since together with Client we opted out for the best ready-made solutions and plugins available for WordPress. The website is live.